ElevenAds Advertising is a new venture launched to build 11ADS Platform — a region-native premium supply-side platform and programmatic exchange, architected for MENA at launch and engineered for global expansion.
The region's most demanding publishers and brands deserve infrastructure built for the way they work — not infrastructure designed for somewhere else and rented to MENA as an afterthought. That gap is what ElevenAds Advertising exists to close.
A premium SSP and programmatic exchange architected for MENA at launch and engineered for global expansion. Five inventory channels. Six deal mechanics — including two found nowhere else. Composable per-market modules. OpenRTB 2.6.
All channels, all six deal mechanics, full 100FRT.
Each market a deliberate module — not a translation.
Driven by partnership pipeline; advanced creator products.
We build for the publishers and brands at the top of the market — and we treat compliance, brand-safety, and inventory quality as the price of admission, not a feature.
AED-native billing. UAE FTA tax integration. NMC creator compliance. Arabic-first creative pipelines. Each market we enter is a deliberate module, not a translation.
The platform is built by people who have spent years inside MENA programmatic at scale. Every architectural decision is shaped by what is already known to be true in the field.
Athira Surendran is the Co-founder & CEO of ElevenAds, where she leads the company's operations, brand direction, and business growth across the rapidly evolving programmatic advertising landscape. With a strong background in branding, business consulting, and digital transformation, she brings together creativity, technology, and operational leadership to build a new-generation advertising platform designed for the AI era.
At ElevenAds, Athira is focused on creating a smarter, more transparent, and AI-driven advertising ecosystem that empowers advertisers, agencies, and media owners through intelligent automation, dynamic pricing, and data-led decision making. Her leadership combines strategic thinking with a deep understanding of how brands connect meaningfully with audiences across modern media environments.
She plays a central role in shaping ElevenAds' market positioning, strategic partnerships, customer experience, and long-term growth roadmap, helping establish the company as a forward-looking advertising technology platform built for the future of media and commerce.
Publishers seeking yield, advertisers seeking premium MENA inventory, and anyone interested in the deal mechanics 11ADS Platform offers.
platform@elevenads.comInvestors and strategic operators looking to understand the venture, the platform roadmap, and where ElevenAds Advertising is heading next.
investors@elevenads.comDemand-side platforms, DOOH partners, and supply-side integrations interested in connecting to 11ADS Platform.
partners@elevenads.com