LIVE PRODUCTION
Physical shoots
Real products, locations and filmed performances. Bring the right creators, influencers and production specialists together around the brief.
Example: a filmed demonstration using the physical product.
PRODUCTION & ADVERTISING TECHNOLOGY · DUBAI
Creative production.
Connected by technology.
ElevenAds brings talent, production and advertising technology together. Our studio, 11ADS, helps brands and agencies take a campaign from brief to approved assets through physical shoots, synthetic production or a combination.
Built in Dubai for the UAE and GCC. Individual agreements connect the creative work, commercial rights and delivery.
إعلانات يصنعها المبدعون
THE COMPANY
ElevenAds
Creative production and the technology that connects talent, rights, delivery and media.
OUR STUDIO
11ADS
The production studio and shared campaign workspace, from the first brief to cleared assets.
- Physical shoots
- Synthetic production
- Hybrid campaigns
Synthetic production · AI-assisted campaigns through 11ADSAdvertising technology · Campaign infrastructure and programmatic placement
01 · OUR STUDIO · 11ADS
One studio.
Many ways to create.
11ADS is ElevenAds’ studio for physical, synthetic and hybrid campaign production. Commission us to produce, or assemble your own team through the studio’s connected workspace. The brief defines the approach, talent, assets, approvals and rights.
SYNTHETIC PRODUCTION
Generated campaigns
AI-generated scenes built from approved product assets, licensed influencer likenesses or fictional characters. Scripts, product accuracy and final outputs are reviewed.
Example: a generated hero film adapted into Arabic and English formats.
HYBRID PRODUCTION
Real meets generated
Combine real footage with a digital product, generated environment or approved adaptation. Agree what can change and who approves it.
Example: a filmed influencer performance placed in a generated setting.
Cast for influence. Crew for craft. Terms per member.
AI suggests roles and gaps. People make every commitment.
One shared plan for outputs, dependencies and approvals.
Visit 11ads.ai →
FOR CREATORS & INFLUENCERS
Your craft. Your identity. Your terms.
Creators bring the craft; influencers bring identity and audience. Each member can accept, counter or decline their own offer.
Explore talent opportunitiesCOMMERCIAL RIGHTS & CONSENT
Rights are part of the brief.
Define what the buyer needs before pricing and production. Explore the studio’s seven-stage Rights Builder example: a request stays separate from the permissions each relevant rights holder agrees to grant.
Where, how and for how long
Assets, channels, territory, usage periods and exclusivity. Brand advertising, influencer posting and influencer-account ads are agreed separately.
What can change
Resizing, cutdowns, subtitles, translation, dubbing and changes to scripts or context. Technical edits do not automatically permit a new performance.
Whose identity can be generated
Visual clones, voice clones, new dialogue and model training are separate opt-in permissions, with defined purposes and approval conditions.
Creative work, production, likeness licensing, commercial usage and publication are scoped and priced separately. A likeness license does not include an influencer’s audience or account access.
Explore the Rights Builder →Brand-approved digital product assets
For suitable concepts, approved photos, packaging references or 3D assets can represent a product without shipping it for every scene. The brand approves accuracy; the influencer approves their portrayal. Generated imagery does not establish personal experience of using the product.
Influencer Likeness Vault Planned
A proposed opt-in vault of verified influencer digital clones. Brands would commission licensed campaign outputs while underlying models and recordings stay protected. Each influencer sets permitted brands, uses, languages and approval requirements; creation, storage, access and deletion terms are agreed explicitly.
Participation, clone use, new performances and model training are separate permissions. The vault is planned; it is not an open catalogue or a general license to use someone’s identity.
Discuss opt-in participation →02 · SYNTHETIC CAMPAIGN PRODUCTIONLAUNCHING SOON
Synthetic campaigns.
Produced through 11ADS.
ElevenAds offers AI-assisted campaign production through 11ADS, our studio. From concepts and scripts to generated images, video and localised versions, we develop the work around your brand, agreed rights and human approvals. Production can be fully synthetic or combine generated assets with a physical shoot.
STEP 01 · DEFINE
Shape the campaign
Agree the concept, script, audience, budget, formats and languages. Set the synthetic or hybrid production scope.
STEP 02 · CLEAR
Set the permissions
Approve product assets and agree usage, modification, territory and duration. Secure separate consent for any real person's digital likeness or voice before generation.
STEP 03 · PRODUCE
Create and review
Develop images, video and localised versions. Review product accuracy, approved portrayals and brand fit at agreed milestones.
STEP 04 · DELIVER
Ready for agreed use
Approve the final work and receive the agreed formats with a record of permitted uses. Publish within the licensed channels, territories and time windows.
03 · UNDER THE HOOD
The infrastructure
behind the studio.
ElevenAds builds the technology connecting briefs, roles, individual agreements, production dependencies and delivery. Our programmatic exchange extends that connection into media placement, alongside a brand’s own media plan.
Campaign orchestration
Connect the brief, cast, crew, deliverables and deadlines in one shared plan. A campaign call sheet shows the next action, its owner and dependencies across physical, synthetic and hybrid production.
Rights & asset controls
Connect approved product references and licensed likenesses to their agreed uses, edits, territories and usage periods. Keep requested rights, granted permissions and outstanding approvals distinct.
Agentic operations
AI assists with concepts, scripts, role planning, adaptation and coordination. People approve creative outputs, permissions, commitments and spending.
Placement built in
Take cleared campaign assets into media placement through ElevenAds’ programmatic exchange, or use your own media plan. Match each format and placement to its agreed rights.
COMING SOON
Attention is the new currency. Someone should hold the ceremony.
The Scroll. Dubai. Soon.
Get on the list04 · COMPANY
ElevenAds Advertising FZCO brings creative production and advertising technology together for the UAE and GCC.
Based in Dubai, we build the services and infrastructure that connect brands, agencies, creators and influencers. 11ADS is our physical and synthetic production studio. Our synthetic production service develops campaigns from concept to approved assets; our campaign infrastructure and programmatic exchange connect the work to delivery and placement.
Kallol Sen
FOUNDER
Kallol brings over two decades across film, television, digital media and AdTech, and shapes the company's vision and technology architecture. An IIT and IIM alumnus.
LinkedIn
Athira Surendran
CO-FOUNDER & CEO
Athira leads ElevenAds, owning its partnerships with brands, agencies and creators across the UAE and GCC. She brings a decade of advertising, brand and business development experience in Dubai and India.
LinkedInWE'RE HIRING
Want to build creator infrastructure with us? Send your CV and a line about what you'd like to work on.